CLIENTS

CASE STUDIES

SECTOR: BUSINESS/FINANCIAL SERVICES

Vestin Group

Situation:
Vestin Group, Inc., a financial services organization that has been built around the core business of utilizing private investor dollars for short-term commercial real estate lending, opened an office in Boca Raton, FL. Vestin Group (NASDAQ: VSTN) had an interest of adding clients and gaining national news coverage for its subsidiary, Vestin Capital.

Solution:
Develop opportunities for Vestin Capital to attract new clients at financial seminars as well as initiate national news coverage with the success stories of Vestin investors.

National News Coverage
Malkus Communications spoke with Vestin investors and discovered how successful and thankful loyal Vestin clients were with the results of their investments. We initiated news releases with the heart warming success stories of retired families including the Shapiro family.

Bloomberg Personal Finance Magazine profiled the Shapiro family and not only did the article bring in new investors, the Shapiros also fielded over a dozen phone calls from readers who wanted to talk more about Vestin. In addition to the Bloomberg Magazine article, Vestin CEO Mike Shustek was interviewed for a national radio business program that aired on more than 300 radio stations across the country.

To help build attendance at Vestin seminars in South Florida, both The Miami Herald and The Sun-Sentinel newspapers published business section announcements of the Vestin Capital financial planning events. And, for the first time, Vestin was positioned with a financial seminar in the Broward County Library system.

Results:
The stories generated 3.1 million media impressions. Following effective news media relations and community relations, Vestin significantly increased attendance at its financial seminars and clients joined Vestin for an increase of more than 15%.

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