CLIENTS

CASE STUDIES

SECTOR: TRAVEL & HOSPITALITY

All Florida Hospitality

From the Ground Up: How All Florida Hospitality Management Built Strong Image With the Help of Solid Public Relations.

Situation
Established hotel consortium lacked public awareness of its newly refurbished Travelodge-Busch Gardens facility.

Solution
Create community-based news hook to generate major local and statewide buzz. Malkus Communications Group identified the fact that All Florida’s Travelodge-Busch Gardens was located directly in the heart of the Tampa corridor, a stretch of road more well-known for its blight than its booming economy.

MCG developed a news angle pegging the latest renovations to a commercial renaissance beginning in the Tampa corridor, comparing it to the likes of another gateway to well-known theme parks in Orlando, FL.

Results
The story was picked up in 4 major Tampa papers, including the Tampa Tribune. But the critical coverage came on the cover of the Sun-Sentinel Your Business Section, profiling hotelier and All Florida CEO Phil Goldfarb, highlighting his entrepreneurial spirit, visionary abilities and aggressive approach to growth. A follow-up story providing an update on the multi-million dollar makeover at the Tampa hotel garnered additional coverage in both South Florida and Tampa papers. In all, the story generated 3.7 million branded media impressions based on circulation.

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All Florida Hospitality
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Advanced Green Technologies

The importance of green energy and solar technology became popular in the United States in 2006.  Advanced Green Te...

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MarcumRachlin

The financial services industry is an ever-changing field which requires creative messaging to achieve standing out in an information-intensive w...
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Havana Night Broadway Show

Situation
Although Havana Night, a German-English owned company, had toured in 16 countries, Cuban President Fidel Cas...

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Seminole Okalee Village & Museum

Situation:
Seminole Wildlife park and museum, closed for over a year due to poor attendance, was about to end its dorm...

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Atlantic Hotel

Situation:
The Atlantic is the first luxury hotel/condominium to ope...

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Dan Marino's Restaurant

Situation:
Dan Marino's restaurants were in need of a name change from Dan Marino's Town Tavern to Dan Marino's Fine F...

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All Florida Hospitality

From the Ground Up: How All Florida Hospitality Management Built Strong Image With the Help of Solid Public Relations.

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