SECTOR: TRAVEL & HOSPITALITY
All Florida Hospitality
From the Ground Up: How All Florida Hospitality Management Built Strong Image With the Help of Solid Public Relations.
Established hotel consortium lacked public awareness of its newly refurbished Travelodge-Busch Gardens facility.
Create community-based news hook to generate major local and statewide buzz. Malkus Communications Group identified the fact that All Florida’s Travelodge-Busch Gardens was located directly in the heart of the Tampa corridor, a stretch of road more well-known for its blight than its booming economy.
MCG developed a news angle pegging the latest renovations to a commercial renaissance beginning in the Tampa corridor, comparing it to the likes of another gateway to well-known theme parks in Orlando, FL.
The story was picked up in 4 major Tampa papers, including the Tampa Tribune. But the critical coverage came on the cover of the Sun-Sentinel Your Business Section, profiling hotelier and All Florida CEO Phil Goldfarb, highlighting his entrepreneurial spirit, visionary abilities and aggressive approach to growth. A follow-up story providing an update on the multi-million dollar makeover at the Tampa hotel garnered additional coverage in both South Florida and Tampa papers. In all, the story generated 3.7 million branded media impressions based on circulation.
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